Creating content helps people discover your brand, business, services or products. It also helps you attract, engage and build a relationship with prospects and customers. Basically, it brings new eyes to your site and ultimately generates income. Therefore, if you do not create content, you will be left in the dust of your competitors.
Wouldn’t it be great if you could finish all your content creation without breaking a sweat, and without feeling like there aren’t enough hours in the day? Well, believe it or not – with Content Batch, that dream can become a reality. Batching is an incredibly powerful way to streamline your workflow while producing high-quality content pieces. Whether you’re a business owner looking for ways to free up time, an entrepreneur trying to find new ways to stay productive, or you need more efficient methods of creating content; Let’s dig into six successful ways that batching will save you time and money.
Overview
What is content creation?
Content creation is the process of generating ideas for content topics that will appeal to your ICA (ideal customer persona). This content usually falls into several categories, such as a blog, podcast script, video, infographic, posts, or other forms of content.
Why is content creation important?
Content creation is the number one way to use inbound marketing in your business. You provide your audience with free, valuable and practical tips that will bring them one step closer to their desired goal. Creating content is the perfect way to attract, engage and convert your ideal audience into paying customers. Creating content equals growth for your business!
What type of content should I create?
When I start working with a client, I always ask what type of content they create on a weekly basis. I always recommend a weekly blog, podcast or video to my clients. All of these platforms are perfect for educating, inspiring and engaging your audience, and guess who else loves them? Google!
blogs
Blogging is definitely worth your time and effort, as it can easily become one of your most effective content strategies. I recommend starting with a question that can become the basis of your blog. For example, when creating this piece of content, I started with a question I get from my clients all the time, “How can I create a lot of content at once?”
podcast
Podcasts have a huge audience and are a fun way to engage your audience. If you are thinking to yourself, I don’t know what I would talk about on the podcast, and I would start with your professional experience. Your audience will listen to you because you know something they don’t, so offer insight and share advice you think they can apply themselves.
video
Video is another area that if you’re not using, you’re being left behind. Last week I talked about the importance of a video content strategy. You can learn more here. Video content is becoming more and more popular, with both short videos and videos having a place in your content marketing strategy. And studies show that video generates leads!
After you have decided on the type of content, you will publish every week. It’s time to create it! Easier said than done, right? That’s okay, we’re going to collect your content, which will not only save you time, but we have some tips that will save you money too!
Define your content strategy
Identify what topics you want to cover and set measurable goals for each piece.
In order to create effective content, it is essential to have a well-defined plan for how you want to communicate with your target audience. This includes developing a strategy for what topics you want to cover and setting measurable goals for each section. Once these goals are established, it will be easier to measure the effectiveness of your content and create posts with higher engagement. Consider creating an editorial journal (LINK) to ensure consistency and continue to provide valuable content to your readers. With a clear content strategy and manageable goals, you can easily build an engaged audience for your brand in no time.
Research your subjects
Spend time researching your chosen topics to ensure accuracy and improve the quality of your content.
Content creation is the cornerstone of any content marketing program, and research should play a crucial role in this process. Taking the time to thoroughly research your chosen topics will help ensure accuracy, as well as add new perspectives, stories, facts and details that can make all the difference in your content. Doing so also gives you insights and ideas for copy that is creative and interesting for readers, making them more likely to engage with what you’re publishing. Whether you do everything yourself or outsource some of the process to experts, taking those extra steps to put quality research behind your topic will pay dividends in creating better content overall.
Describe each piece of content
Create an outline for each article or blog post before starting the writing process.
A great content creation plan should always include creating an outline first. This will serve as a road map that can help ensure the finished piece stays on track and covers all the necessary information. An outline should include topic ideas, subheadings, questions to be answered in each section, and any facts or research needed to make the best impact. It’s also a good idea to list links or further reading once you have an outline for the article. Once your outline is complete, you’ll be ready to start writing and creating some amazing pieces of content!
Create a content log and stick to it
Setting a date and time for writing can help build discipline, increase productivity, and inspire creativity.
Creating a content calendar and sticking to it is the key to producing consistent, quality content. You may have ideas flowing through your mind, but without an action plan to carry them out, they risk getting lost. Setting specific times to write can help you stay organized, on track, and creative despite the distractions. It will also make sure you don’t regret it later because you missed an opportunity because of a missed deadline. Content logs are not only helpful in terms of discipline, productivity and creativity – they also make sure your readers get the best!
Resource: Three Month Content Calendar Template – Do you find yourself staring at a blank page every time you need to create content? Are you always scrambling at the last minute to write a blog or podcast/video script? Are you ready to get content writing for your online presence? This three-month content calendar template will keep you inspired and keep you creating consistent content that converts. Remember, you want to get the first three months full of issues ASAP! You will feel so satisfied, and you will see your business grow.
Quality over quantity
Don’t sacrifice quality for quantity when integrating your content creation process. Take the time to produce valuable content that will truly engage readers.
When creating content in batch, it’s easy to think that quantity is more important than quality. After all, producing a larger volume of content means your audience will have more material to absorb. But sacrificing quality for quantity may hurt you in the long run. Readers are more likely to engage with carefully considered and well-designed content. Quality over quantity is key; Take the time necessary to create valuable, informative and entertaining content for readers. Not only will this help increase your reader engagement, but it also ensures that your content stands out from the competition.
Outsource your content creation
Use a digital marketing team with content strategists and experts to take control.
As any business owner knows, the basis of success lies in how much you can get done in a day. Choosing to outsource your content creation, strategy and marketing will save you time and money. how? Well, how much is your time worth? When you write a blog, podcast or script, can you do it in less than an hour? I’m guessing not. And even if you can, if you want to collect one or two months worth of content, eat a whole day. A day that could have been better spent focusing on your area of genius. Outsourcing your content to a team has been one of the ways I’ve been able to grow my business year after year. It just works!
Weekly challenge
- Download our content board for 3 months for free.
- Review all the questions asked to create a topic group for the first quarter (that’s about 12 pieces of content).
- Organize these questions by topics or keywords.
- Use columns C, D, and E in the spreadsheet to take this information and turn it into a blog topic/title, content description, and keyword.
- Use column F to link to a free lead magnet that you can offer as a content lead generator.
- Decide how many pieces of content you want to create in one batch. For example, if you want to create four blog posts, schedule them in your calendar and give yourself a 4-hour block to do them.
- When you’re done writing and editing your content, go back to your editing journal and update it with the rest of the content you’re going to create using that piece of content (ie, social media posts, email campaigns, etc.)
- Smile because you’ve finished creating next month’s content. Alternatively, if you’re still having trouble or see that after the 4 hour block, you only have one blog, let’s talk. We can take content creation off your to-do list!
Content creation is an ever-changing process that requires strategy, organization and discipline. Setting goals, labeling pieces of content, and building a content calendar are all important elements to consider when creating content. Don’t forget quality over quantity. Make sure your content is informative and actionable. We want your audience to get quick wins from your content so they start seeing you as an expert and want to work with you!
Links to this chapter:
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